my approach

“Taking pictures is like tiptoeing into the kitchen late at night and stealing Oreo cookies.”

— Diane Arbus —

I grew up in many places around the country. My childhood was a typical middle-class suburban existence. My bike was my horse, my street was my playground, my friends were the characters in my stories.

In my early 20s I studied industrial design, and worked as an Industrial and Graphic Designer for almost a decade. I was creating 3D illustrations of products for years, but at some point, it just wasn't enough for me. So one day I started taking pictures of people and documenting memories. Once I grabbed my first camera, I realized that was what I needed to do. I fell in love with capturing moments, and simply doing good for people who let me inside their most special days in life.

I moved to Givatayim five years ago, and since then I have lived there with my wife Shira and my dog Miguel.

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